Thanks for dropping by everyone! After preparing a few blog posts which we wanted to put out on the company site to help give you an idea of what we’re about here at 3rd Wave Media, it seemed appropriate to write this introduction to set some context.
The web is all about communication and sharing, so this is our outlet where we put out information and useful things we’ve learned about the business of making websites for people. We would encourage you to leave comments and hope you’ll leave with a better understanding of who we are and how we work. But first, let me explain the first thing that I always wonder about a company: where does the name come from?
In 2004, two young Directors-to-be were at university in Leeds studying an MSc in Creative Technology. An open-ended assignment question paved the way for stumbling into the areas of Ubiquitous Computing and Pervasive Technology. Anyone researching these subjects will quickly see that this real-world science is where many great Science Fiction writers get their inspiration. looking at the history of the modern computer, the first wave of computing could be described as the era of huge mainframe computers which were each used by many people. The second wave is the Bill Gates-inspired “computer on every desk” era where each human uses a computer. The “3rd Wave” is the era we have already entered into where there are many interconnected devices functioning for every person. As the efficiency of the devices and the amount of data they have increases, they become more pervasive, ubiquitous, “intelligent” and invisible to us.
For a sci-fi geek with a hungry imagination it was intoxicating stuff, and an addiction which has kept hold to this day. Years later, deciding what this business should be known as was a no-brainer. Welcome to 3rd Wave Media.